1. Information We Collect

We may collect the following types of information:

Information you provide directly:

• Parent/guardian name, email address, and phone number
• Child's name and date of birth
• Location or campus preference
• How you heard about SIMS
• Desired start date, program interest, and any message or comments you submit
• Information provided when registering for a Free Class, Open House, school tour, or vacation program

Information collected automatically:

• IP address, browser type, and device information
• Pages visited, time on site, and referring website
• Approximate location based on IP address

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule tours or events
• Process admissions and enrollment requests
• Send email and SMS communications about SIMS programs, events, and enrollment (including reminders and follow-ups)
• Improve our website and marketing efforts
• Maintain accurate records in our customer relationship management system (HighLevel)
• Comply with legal obligations

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies, including Google Tag Manager, Google Ads conversion tracking, and Meta (Facebook/Instagram) Pixel, to understand site usage and measure the effectiveness of our advertising. These tools may collect information about your visits to our Site and other websites.

You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

4. Email and SMS Communications

If you provide your email address or phone number, you may receive marketing communications from us, including information about enrollment, events, and promotions. You can opt out at any time by:

• Clicking "unsubscribe" in any email
• Replying "STOP" to any text message
• Contacting us directly at [email protected]

Message and data rates may apply to SMS communications. By providing your phone number, you consent to receive text messages from SIMS related to your inquiry, enrollment, and school communications.

5. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business, such as our CRM platform (HighLevel), email and SMS providers, and website hosting provider
• Advertising platforms (Meta, Google) for the purpose of measuring ad performance and audience targeting, in accordance with their own privacy policies
• Legal authorities, if required by law or to protect the rights, property, or safety of SIMS, our families, or others

6. Children's Privacy

This Site is intended for use by parents and guardians, not by children. We do not knowingly collect personal information directly from children under 13 through the Site. Any information about a child (such as name or date of birth) is provided to us by a parent or legal guardian as part of the admissions process.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining admissions and enrollment records, or as required by applicable law.

8. Your Choices and Rights

You may:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to any legal or record-keeping requirements
• Opt out of marketing emails and text messages at any time

To exercise any of these rights, contact us at [email protected].

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites, including our ABC Spanish in Motion™ program site and social media platforms. We are not responsible for the privacy practices of those third-party sites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

Spanish Immersion Montessori School
Email: [email protected]
Phone: (617) 676-7680